INSTITUTIONAL DATA "Overview of Industry"

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month. IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

This company produces over 60 different magazines read by the majority of the UK's population. For men they produce magazines ranging from "Horse and Hound" to "Nuts" focusing on all classes and different lifestyles. They seperate women into two groups - "mass market women" and "upmarket women". For mass market women they produce magazines such as "Look" "Woman" and "TV Times" whereas for the upmarket group they focus on luxury fashion brands like "Marie Claire" and "InStyle".


INSTITUTIONAL DATA "Music Magazine"

NME
Price: £2.20
Frequency: Weekly
Circulation: 56,284
Readership: 411,000
Launch Date: 1952
Male/Female: 73%/27%
Average Age: 25
ABC1: 73%
Target Market: Men 17-30

About the reader
• 34% are working full time, 18% are working part time and 26% are full time students • 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3 years
• 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue

This informations tells us that over 56,000 people purchase NME magazine every week; 73% of theses are male and 27% are female. NME was launched in 1952 and now almost half of the people that read it have been doing so for the last three years. They tell us that a range of people read the magazine - 34% have full time jobs, 18% have part tim jobs and 26% are students. This information links to the magazine's target audience: Men 17-30.